While choosing the proper keyword is critical, your efforts will be for nothing if your content isn't up to par. Follow these guidelines to improve the quality of your material.
1. Solve the reader’s problem
Because it shows you what kind of material they're seeking, understanding search intent is the first step in fixing the reader's problem.
Another crucial step is to conduct research.
However, in order to generate truly outstanding content, you must go above and above and analyse the visitor's problem.
Take, for example, a search for "productivity suggestions." From analysing search intent, it's evident that searchers want a listicle-style blog entry. And simple advice like "take pauses" and "write things down on paper" may be found in the top-ranking postings.
Although there is nothing wrong with these suggestions, people looking for "productivity tips" are likely looking for more practical ideas that they can put into practice right immediately.
As a result, you'll generally want to go beyond simple suggestions like "taking breaks."
2. Write a winning intro
Readers will hit the back button faster than you can say "dwell time" if you can't persuade them that your page offers what they want in a few seconds.
A great introduction is your best defence against this.
Three things should be accomplished by a good introduction:
1. Make eye contact with the reader
2. Establish trust
3. Make a promise to solve the user's problem
Remember, people will never read your material if they never get past your introduction. They won't convert, share, or link to your material if they never read it.
3. Use headings to create a hierarchy
H1 and H2 headings help to establish hierarchy and divide your information into logical sections. This makes it easy to skim and digest your text.
The list you're reading right now, for example, is divided into five sections.
1. SEO basics checklist
2. Technical SEO checklist
3. On-page SEO checklist
4. Content checklist
5. Link building checklist
We have sub-subcategories for each checklist item under each of them.
Consider how much more difficult it would be to read this page without the use of subheadings.
4. Break things up with images
Nobody likes to read a long paragraph. It's exhausting, and it might cause people to bounce.
Images improve visual perception by breaking up your prose and splitting it up.
But don't just toss in some pictures for the sake of it. Make a concerted effort to locate or develop visuals that will enhance the reader's experience.
To illustrate our ideas, we frequently use graphs, charts, and screenshots.
5. Use short sentences and paragraphs
Don’t overcomplicate things. Stick to short sentences and paragraphs.
You should also:
Use simple words and phrases
Write in an active voice
Hemingway is a free, browser-based tool that can help with this. It tells you the current grade level of your copy and suggests improvements.